We will explore everything from second-life batteries and circular economy to new fintech, insurtech and digital services - all aligned with Jaguar Land Rover as the proud creators of Modern Luxury."Īlso Read: Jaguar Land Rover Partners With Pramac To Create Charging Unit Using Second-Life Jaguar I-Pace Batteries As part of the new global strategy, JLR will launch a first-of-its-kind innovation hub in the UK, in partnership with the corporate innovation platform and investor, Plug and Play.Īlso Read: Jaguar Land Rover Targets 46 Percent Emissions Reduction By 2030Ĭommenting on the announcement, Francois Dossa, Executive Director, Strategy and Sustainability, Jaguar Land Rover, said, "With the launch of the Open Innovation platform, Jaguar Land Rover is looking at the entire mobility and sustainability ecosystem to offer an unparalleled customer experience, shaping the future of our industry, and paving the way to the future. The announcement is part of Jaguar Land Rover's Reimagine strategy, under which, the carmaker aims to be "the creator of the world's most desirable, luxury vehicles for the most discerning of customers". By collaborating with innovators and sector experts, the Open Innovation programme will help the business identify digital services, products, tools, and processes for it to achieve its goal of net-zero by 2039, while creating new value chains for the business.